A standalone Adriatique night for the tenth anniversary
Zamna Festival announced on 1 October that Adriatique will present a standalone X event in the Tulum jungle on 8 January 2027. The Swiss duo’s multidisciplinary concept combines melodic techno with visual storytelling and large-scale production.
The 8 January show forms part of Zamna Tulum’s anniversary season, which runs from 31 December 2026 to 10 January 2027, but it is not included in the Zamna Tulum Multipass. The separate ticket creates clear product segmentation: the multi-day pass and the special headline show complement each other instead of being automatically bundled.
$120 admission and $350 VIP
The official event listing shows early-bird General Admission from $120 and VIP from $350. The event is for guests aged 18 and over, starts at 10pm and takes place at Zamna Tulum on Km 200 of Mexico 307.
The organiser also offers Zamna Experience packages combining accommodation, festival entry and exclusive benefits. This is one of destination festivals’ strongest revenue models: travellers buy one integrated experience instead of booking admission and accommodation separately.
Immersive technology as a premium promise
Adriatique X is more than an artist booking. Music, visual narrative, lighting, LED and a large-scale sound system jointly support the show’s standalone position. Zamna’s anniversary communication presents monumental staging, modern lighting, large LED installations and immersive visuals as core elements of the season.
A higher VIP price is defensible only when access, comfort, hospitality and service provide real, measurable added value. The same applies to hotel packages: linking transfers, admission and guest data can reduce friction for visitors.
Commercial opportunity
Relevant technology partnerships include LED, lighting, audio, show control and on-site networking. Commercial opportunities include VIP hospitality, accommodation, airport transfers, travel insurance and cashless payments. A separately ticketed show can also produce cleaner demand data about the value audiences place on a strong visual intellectual property.
Summary
Adriatique presents X Tulum at 10pm on 8 January 2027 at Zamna Tulum. General Admission starts at $120, VIP at $350, and the event requires a ticket separate from the Multipass.
Frequently asked questions
- When does Adriatique play Zamna Tulum?
- At 10pm on Friday, 8 January 2027.
- How much are tickets?
- Early-bird General Admission starts at $120 and VIP at $350.
- Is the Zamna Tulum Multipass valid?
- No. The organiser says Adriatique X is a standalone event requiring a separate ticket.