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All Points East 2026: 15 new sponsors show festival marketing's new direction

Bumble, Converse, Flannels, K-Way, Meller and other brands have joined the London festival. The focus is no longer simple logo placement, but content-generating experiences.

FestivalTV editorial team
24 August 2026 · 1min read

· Photo:official festival image

All Points East has expanded with 15 new brand partners. The partners are building their own fashion, photo, DJ, social and lifestyle activations in Victoria Park.

The goal of this camera-first approach is for visitors to create their own shareable content, turning the festival into a branded content studio in its own right.

Summary

Bumble, Converse, Flannels, K-Way, Meller and other brands have joined the London festival. The focus is no longer simple logo placement, but content-generating experiences.

Frequently asked questions

What is the key information in this FestivalTV article?
Bumble, Converse, Flannels, K-Way, Meller and other brands have joined the London festival. The focus is no longer simple logo placement, but content-generating experiences.
Where is the festival or event taking place?
London, Egyesült Királyság.
Which festival year does this article cover?
2026.
What is the original source?
AEG / All Points East.
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