All Points East has expanded with 15 new brand partners. The partners are building their own fashion, photo, DJ, social and lifestyle activations in Victoria Park.
The goal of this camera-first approach is for visitors to create their own shareable content, turning the festival into a branded content studio in its own right.
Summary
Bumble, Converse, Flannels, K-Way, Meller and other brands have joined the London festival. The focus is no longer simple logo placement, but content-generating experiences.
