Bourbon & Beyond's top four-day VIP package costs $2,360, and includes an air-conditioned lounge, catering, all-inclusive drinks and priority services.
The ticket also grants access to 18 amusement-park attractions, turning the festival into a complete premium tourism product.
Summary
This September's American festival no longer simply sells concerts. Premium hospitality, an all-inclusive bar, gourmet catering, an amusement park, glamping and a hotel package make up the product.
