The 30th European Winesong Festival opens today, September 25, and runs through September 27 across Pécs and the Villány wine region. The opening day begins at 10:00 at the University of Pécs Faculty of Arts with the fourth Winesong Singing Competition, focused on discovering and supporting singers aged 18–30.
At 16:00 the programme moves to Villány for a multi-venue cellar tour linking international choirs, wineries and local hospitality. The package combines cultural programming, tastings, cellar concerts and a festival glass, turning admission into a regional tourism product rather than a conventional concert ticket.
Saturday continues at the Kodály Centre with the Villány Premium Wine Tasting and the anniversary gala concert. The festival demonstrates how culture, hospitality and regional tourism can operate as one economic ecosystem.
For FestivalTV, the model is relevant because the festival product is distributed across a university, concert hall, wineries and the wider wine region, creating multiple sponsorship and tourism touchpoints.
Summary
The 30th European Winesong Festival runs September 25–27, 2026 across Pécs and Villány.
Frequently asked questions
- When is the 30th European Winesong Festival?
- September 25–27, 2026 in Pécs and Villány.
