FestivalTV news
AI, streaming data and social media metrics are playing an ever-larger role in selecting the next major festival line-ups.
FestivalTV editorial team
· 1min read
Booking increasingly relies on city-by-city streaming, social engagement and ticket-demand data. This can reduce risk and provide more accurate demand forecasts.
The danger is that if everyone follows the same data, line-ups can become uniform; human taste and intuition remain important.
AI, streaming data and social media metrics are playing an ever-larger role in selecting the next major festival line-ups.
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