Field Maneuvers begins completely sold out. The programme, held at a secret location, includes Daniel Avery, D. Tiffany, Call Super, DJ Storm and several other underground electronic performers.
The model shows that scarcity, exclusivity and a strong community identity can be a business product in their own right.
Summary
Field Maneuvers begins today, and every ticket has sold out. The small-capacity underground electronic festival, held at a secret location, builds on community rather than crowd size.
