Fuji Rock Festival 2026 opens today at Japan's Naeba ski resort. Headliners include The xx, Khruangbin and Mitski, with Turnstile, Arlo Parks, Mogwai, Toro y Moi and Basement Jaxx also taking to the stage.
Amazon is streaming the concerts on Twitch, Prime Video and the Amazon Music app. The stream is available without a Prime subscription, and runs on three parallel channels, giving the online audience a choice between several stages' programming.
The livestream turns the festival into a standalone media product: it creates new advertising and sponsorship inventory while growing the event's audience without geographic limits.
Summary
Fuji Rock, headlined by The xx, Khruangbin and Mitski, can be followed on three online channels, no Prime subscription required.
