The 2026 HARD Summer opens today at Hollywood Park in Los Angeles, right next to SoFi Stadium. The two-day electronic music festival runs from 1 to 2 August.
According to the official ticket page, Sunday's general admission tickets have already sold out, while a limited stock of two-day and Saturday GA tickets remains. This suggests that part of the audience is buying based on the day's specific line-up.
The ticket includes free access to drinking-water refill points, as well as food, drink and bar services. The festival is open only to those aged 18 and over.
Free water access is now both a direct safety matter and a strong sponsorship opportunity. The differing sales pace across days can also give organisers valuable data.
Summary
The two-day HARD Summer opens in Los Angeles today. Sunday's general admission tickets have sold out, while limited stock remains for two-day and Saturday tickets.
