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iHeartRadio House of Music, presented by Hyundai, is building a mixed-reality experience around BTS, Cardi B, Kenny Chesney and Zara Larsson.
FestivalTV editorial team
· 1min read
iHeartRadio House of Music Presented by Hyundai is building separate interactive rooms around the worlds of BTS, Cardi B, Kenny Chesney and Zara Larsson.
According to previous results, the concept has generated tens of millions of social media impressions, making the festival experience simultaneously a content factory and a social media engine.
iHeartRadio House of Music, presented by Hyundai, is building a mixed-reality experience around BTS, Cardi B, Kenny Chesney and Zara Larsson.
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