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Music tourism 2026: Live Nation and IHG build joint concert and hotel packages in Asia

A new partnership between Live Nation Asia and InterContinental Hotels Group connects concerts, tickets, accommodation and a loyalty programme – directly adaptable to festivals too.

FestivalTV editorial team
· 1min read

The Live Nation Asia and IHG partnership links hotel offers and loyalty packages to events in Hong Kong and Taiwan.

For festivals, a combined ticket + hotel + transfer + VIP package carries even greater monetisation potential.

Summary

A new partnership between Live Nation Asia and InterContinental Hotels Group connects concerts, tickets, accommodation and a loyalty programme – directly adaptable to festivals too.

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