Concerts at Lollapalooza, running from 30 July to 2 August, will be broadcast by Hulu and Disney+ on two separate live channels. The digital programme shows selected performances from several stages each day, letting viewers choose between two simultaneous acts.
The broadcast features performers such as Charli XCX, Lorde, Jennie, Major Lazer, The Smashing Pumpkins, Tate McRae, The xx, Turnstile and Zara Larsson.
Alongside streaming, the festival's sponsorship system is also extremely broad. Official partners include T-Mobile, Bud Light, Allianz, Airbnb, PayPal, Hulu, Toyota, Snapchat, Google Shopping, Coca-Cola and Uber.
The two-channel model is particularly relevant for FestivalTV. FestivalTV 1 could broadcast the main concerts, while FestivalTV 2 could offer alternative performances, backstage content and daily highlights.
Summary
Chicago's Lollapalooza digital audience can choose between two parallel concert streams, while more than thirty global brands are tied to the event.
