Chicago's Lollapalooza is testing a new direction in festival hospitality. C3 Presents is partnering with the brands Señorita and RYTHM to offer THC-infused drinks to visitors over the age of 21.
The move shows that festival hospitality is responding quickly to changing consumption habits. The product category, however, raises serious safety and regulatory questions: age verification, accurate dosing and clear warning information are all required.
Hungary's legal environment differs from that of the US, so the model cannot be copied directly. The trend towards premium alcohol-free cocktails and functional drinks, however, is relevant here too.
Summary
The Chicago festival is partnering with two local brands to offer cannabis-infused drinks to visitors aged 21 and over.
