Ticketek Entertainment Group (TEG) has created a new country-music touring and festival business. Longhaul Festival debuts in three Australian cities in January 2027.
The first confirmed headliners are Kane Brown and Kacey Musgraves, alongside Charles Wesley Godwin, Margo Price and Maddox Batson. The festival will be held in Melbourne, Sydney and Brisbane on three consecutive days.
The model sells the same festival brand and headliner package across several regions, while the production, marketing and sponsorship system can be partly reused.
Summary
TEG's new country festival will also appear in Melbourne, Sydney and Brisbane in January 2027.
