Mainland Block Party has passed the one-million-ticket mark. The event series, one of Nigeria's largest block-party and festival brands, reached the milestone in six years.
The brand was not built as a once-a-year festival. Regular, typically monthly events connect music, fashion and community experiences, keeping it in touch with its audience all year round.
The multi-event model reduces dependence on a single weekend, and allows artists, venues, ticket prices and partnerships to be continuously tested.
Summary
The Nigerian festival brand reached the milestone in six years, building a year-round community through regular events.
