Montreux Jazz Festival's 60th, anniversary edition welcomed more than 250,000 visitors. The sixteen-day event held more than seven hundred concerts and related programmes.
Average occupancy at paid concert venues was 91%. In Montreux's model, ticketed headline concerts are complemented by a large volume of free programming, city-centre venues and a broader tourism experience.
The long event period allows the economic impact to spread across more than two weeks, rather than concentrating on a single weekend, showing up in the city's accommodation, hospitality and transport activity.
Summary
The 60th edition drew more than a quarter of a million visitors, with paid venues averaging 91% occupancy.
Frequently asked questions
- What is the key information in this FestivalTV article?
- The 60th edition drew more than a quarter of a million visitors, with paid venues averaging 91% occupancy.
- Where is the festival or event taking place?
- Montreux, Switzerland.
- What is the original source?
- IQ Magazine.
