Oakland's Mosswood Meltdown is preparing with a new programme and revenue structure. The main festival days take place on 18 and 19 July, headlined by Iggy Pop and Bikini Kill.
The event now also includes a separately ticketed pre-show on 17 July, headlined by Pavement. A standard weekend ticket costs $215, a VIP pass $399, while the pre-show ticket is sold separately.
The model turns a single weekend into several sellable products: the pre-show, day tickets, the weekend pass, VIP tickets and club afterparties.
Summary
The separately ticketed pre-show extends Oakland's punk and indie festival to three days.
Frequently asked questions
- What is the key information in this FestivalTV article?
- The separately ticketed pre-show extends Oakland's punk and indie festival to three days.
- Where is the festival or event taking place?
- Oakland, United States.
- What is the original source?
- San Francisco Chronicle.
