A free three-day city festival
Muertos Fest presents San Antonio’s official Día de los Muertos celebration at Hemisfair from 23 to 25 October 2026. Friday runs 5–11 p.m., Saturday 10 a.m.–11 p.m. and Sunday noon–9 p.m. Admission is free.
The official site promises more than 80 handmade altars, processions, live music, art, poetry, food and family activities. Sensory-friendly viewing is available from 5 to 7 p.m. on Friday.
A digital visitor journey
The official app includes schedules, maps, lineup information, real-time updates, vendor discovery and altar voting. It turns a free public event into a measurable digital platform for information, navigation and sponsor activation.
Sponsors and hotel partner
San Antonio Chevy Dealers is title sponsor and H-E-B is presenting sponsor. Premise, Bexar County, Dos Equis, Casa Famosa and Big Red are among event supporters, alongside broadcast and community partners. Grand Hyatt San Antonio River Walk is promoted as a nearby hotel partner.
Business takeaway
A free city festival becomes commercially measurable when its app, sponsorship hierarchy and travel partner serve the same visitor journey. Cultural credibility is essential: the commercial layer must strengthen community participation rather than overwhelm it.
Summary
Muertos Fest takes place at Hemisfair in San Antonio from 23 to 25 October 2026. Admission is free and the official programme includes 80+ altars, live music, processions, family activities, an app and sensory-friendly Friday hours.
Frequently asked questions
- When is Muertos Fest 2026?
- From 23 to 25 October 2026 at Hemisfair in San Antonio.
- Is Muertos Fest free?
- Yes. The official site says the three-day event is free and open to all.
- What does the app offer?
- Schedules, maps, lineup details, vendor information, live updates and altar voting.