Live Nation and Livewire have launched a new virtual festival experience on the Roblox platform. In Music Festival Tycoon, users can build their own music festival, develop the venue, and carry out operational tasks.
The project goes beyond a traditional advertising campaign: the player actively takes part in building a virtual festival. Digital concerts, avatars, exclusive items and challenges can be tied to real tours and releases.
The virtual environment also offers sponsors measurable, interactive surfaces, while keeping young audiences engaged with the brand's world for longer.
Summary
In the game, users can build and run a virtual festival. The first featured artist is CORTIS.
