The New Yorker Festival returns to New York from 23 to 25 October, combining cultural conversations, talks and music programming. Guests include Gloria Steinem, Parker Posey and Wynton Marsalis.
An important element of the ticketing model is the subscriber benefit: subscribers to the magazine could buy tickets before public sales opened. The three-day Premier Pass provides full festival access along with further premium benefits.
The model simultaneously increases the value of a subscription and the festival revenue generated per buyer, making it an interesting example for music and cultural media brands alike.
Summary
The cultural festival is building a premium ticketing system around subscriber presale and a three-day Premier Pass.
