On The Beach Brighton has announced Pete Tong Ibiza Classics and Sonny Fodera as its first 2027 acts. Pete Tong performs with the Tom Richards Essential Orchestra on opening day, 9 July; Sonny Fodera takes over 24 July.
Eleven days across three weekends
The festival plans eleven event days on Brighton Beach across 9–11, 15–18 and 22–25 July 2027. The official site clearly labels the remaining dates as awaiting announcements, so these two names are not a complete lineup.
The VIP offer includes a double-decker viewing platform, private bars and premium facilities on the beach. Detailed prices and final terms remain to be confirmed.
Why this opening works
Pete Tong's orchestral Ibiza Classics format and Sonny Fodera's club-focused house music speak to different electronic audiences. The pairing gives the campaign both a spectacle-led opening and a dance-weekend draw.
Business perspective: the beach location, multi-weekend operation and VIP platform create distinct opportunities for travel, hospitality and premium experience partners. Unfilled dates must not be represented as announced programming.
Summary
On The Beach Brighton 2027 runs for eleven days across three July weekends. Pete Tong performs on 9 July and Sonny Fodera on 24 July; other dates remain unannounced.
Frequently asked questions
- When does Pete Tong play On The Beach 2027?
- 9 July 2027, the opening day, with Ibiza Classics.
- When does Sonny Fodera play?
- 24 July 2027.
