This year, Outside Lands also experimented with a wedding package priced at nearly $15,749, but according to the San Francisco Chronicle's weekend round-up, the premium product went unbooked.
The story carries an important business lesson. High-spending festival audiences are willing to spend significant sums on VIP, hospitality and exclusive experiences, but a high price alone doesn't create a luxury product.
A premium product needs to offer clearly perceptible added value, rarity and personalised service.
Summary
One of Outside Lands' most extreme premium products showed that even the luxury festival market has a price ceiling.
