This year's Outside Lands broadcast is one of the most interesting international festival-media experiments. Audiences can follow selected performances on two parallel online channels, so some of the overlapping concerts can be split onto separate digital streams.
This fundamentally changes a festival's television value. On-site, a visitor has to choose between two concerts happening at the same time; online, however, two channels can be sold in parallel.
The model is also strong from an advertising and sponsorship perspective: a separate channel sponsor, programme backer, branded content and distinct target audience can be built around each individual stream.
Summary
A physical festival's capacity is finite; its digital capacity isn't. Outside Lands offers home viewers a choice between two parallel online programme streams.
Frequently asked questions
- What is the key information in this FestivalTV article?
- A physical festival's capacity is finite; its digital capacity isn't. Outside Lands offers home viewers a choice between two parallel online programme streams.
- Where is the festival or event taking place?
- San Francisco, Amerikai Egyesült Államok.
- What is the original source?
- San Francisco Chronicle.
