Outside Lands keeps up the power of surprise even mid-festival. Organisers have announced Tycho as one of Saturday's extra acts: the producer plays the Duboce Triangle stage between 12:15 and 13:45.
The story continues on Sunday. A slot between 19:45 and 20:45 has been held open for a further surprise act.
The "secret guest" is also a strong business tool. It generates fresh news about an already-running festival, boosts social media activity, and encourages the audience to keep checking the event's digital channels.
Summary
San Francisco's own Tycho has been added to Outside Lands' Saturday programme with a 90-minute DJ set, while organisers are holding back a further surprise act for Sunday.
