San Francisco's Outside Lands is taking premium festival services to a new level. Standard tickets for the event, running from 7 to 9 August, have already sold out.
One of the more unusual new additions is the festival wedding: visitors can hold an official or symbolic ceremony at the event. Top-tier packages come with a lounge, better stage sightlines, premium catering, a concierge and golf-cart transport.
The model shows that the festival sector is increasingly moving towards experience-based luxury tourism, rather than simply selling concert admission.
Summary
The sold-out San Francisco event now offers wedding packages, private lounges and golf-cart transport.