The line between music streaming and concert ticketing is increasingly disappearing. Spotify Reserved identifies an artist's most active fans based on listening and sharing activity.
Selected users can have up to two Ticketmaster tickets set aside per person for participating concerts. The aim is to get tickets to genuine fans and reduce the role of secondary-market scalpers.
The service raises an important question, though: who owns the relationship built with the fan, and the audience data? Transparent data handling is in the shared interest of artists, organisers and platforms.
Summary
Spotify identifies top fans based on activity data, then sets aside Ticketmaster tickets for them.
