Around 160,000 ticket requests were submitted for Al Green's Stern Grove concert, which has a 12,000-person capacity. Admission was allocated through a lottery system.
The demand figure points to a potential audience far larger than the venue's capacity, which could be further monetised through streaming and partner activations.
Summary
San Francisco's free Stern Grove Festival closed its season with extraordinary demand. Al Green's concert saw more than thirteen times more requests than available spots.
