STRAND Festival returns to Zamárdi from 19 to 22 August. One of the event's commercially interesting developments is the WOLT+ STRAND Club, which operates as a free-to-join community programme.
Members can receive exclusive discounts, club-only opportunities and early programme information, and organisers promise new surprises throughout the year.
This is a much deeper partnership than classic festival sponsorship. The brand doesn't just appear as a logo at the event for a few days, but becomes part of a long-term relationship between the festival and its audience.
Summary
The Zamárdi festival no longer communicates with its audience only during the August event: it's building community through free club membership, discounts and early programme information.
