Sziget prominently featured pre-registration for 2027 passes even before the 2026 closing day.
Pre-registration signals demand in advance, builds a direct communication channel, and immediately channels the current experience into next year's conversion.
Summary
This year's event hasn't even ended, and Sziget is already building pre-registration for 2027 passes. The strategy shows clearly why a festival's finale becomes the first day of sales for the next business year.

