The Festival, a new three-day event, builds an open-air festival experience for musical and Broadway fans. The debut edition drew around 2,000 visitors from 48 US states.
Even with a smaller headcount, a niche community can still buy premium tickets, travel, merchandise and special experiences.
Summary
Around two thousand attendees and representatives from 48 US states came to the new three-day event built around musical theatre in New York State.
