Cluj's UNTOLD has reached its second day, filling Cluj Arena and its surroundings from 6 to 9 August. One of today's key programme items is the UNTOLD x Zamna takeover, which brings the world of the international electronic music brand to the Galaxy Stage for a full evening.
The programme features Maceo Plex, GORDO, Arapu, Cristi Cons, Mihigh and Mihnea Rog. The collaboration is particularly interesting because Zamna isn't organising a standalone festival in Cluj, but fitting its own brand, visual world and audience into UNTOLD's structure.
This "festival within a festival" model represents significant business potential. A major event can bring in a new audience and premium themed content without needing to build entirely new infrastructure. The guest brand, in turn, gains access to an already-existing audience of tens of thousands.
UNTOLD's ticketing is also worth noting. The festival offers a separate four-day Under 25 pass, while online check-in is free for the first 30 days after purchase, EUR 15 afterwards, and EUR 25 on-site. This simultaneously encourages early digital processing and reduces on-site administration.
Summary
UNTOLD, which began yesterday, is holding a dedicated Zamna takeover on the Galaxy Stage today. The Romanian festival also uses age-based ticket pricing and a digital check-in system.
Frequently asked questions
- What is the key information in this FestivalTV article?
- UNTOLD, which began yesterday, is holding a dedicated Zamna takeover on the Galaxy Stage today. The Romanian festival also uses age-based ticket pricing and a digital check-in system.
- Where is the festival or event taking place?
- Kolozsvár, Románia.
- What is the original source?
- UNTOLD és Zamna Festival hivatalos oldala.
